Coca-Cola is set to bring football’s most treasured prize to Bangladesh ahead of the 2026 FIFA World Cup. As part of the FIFA World Cup Trophy Tour by Coca-Cola, the iconic golden trophy will arrive in Dhaka on January 14, giving local fans a rare chance to see the original World Cup trophy from up close.
World Cup Trophy Tour Reaches Dhaka
The arrival of the trophy marks a major moment for football lovers in Bangladesh, as the country becomes part of a global celebration of the beautiful game. Coca-Cola says the tour is designed to connect fans emotionally with football and the legacy of the World Cup.
“𝑾𝒆 𝒂𝒓𝒆 𝒕𝒉𝒓𝒊𝒍𝒍𝒆𝒅 𝒕𝒐 𝒃𝒓𝒊𝒏𝒈 𝒇𝒂𝒏𝒔 𝒄𝒍𝒐𝒔𝒆𝒓 𝒕𝒐 𝒕𝒉𝒆 𝒉𝒆𝒂𝒓𝒕 𝒐𝒇 𝒇𝒐𝒐𝒕𝒃𝒂𝒍𝒍 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒆 𝑭𝑰𝑭𝑨 𝑾𝒐𝒓𝒍𝒅 𝑪𝒖𝒑 𝑻𝒓𝒐𝒑𝒉𝒚 𝑻𝒐𝒖𝒓,” 𝒔𝒂𝒊𝒅 𝑴𝒊𝒄𝒉𝒂𝒆𝒍 𝑽𝒊𝒏𝒆, 𝑽𝒊𝒄𝒆 𝑷𝒓𝒆𝒔𝒊𝒅𝒆𝒏𝒕 (𝑮𝒍𝒐𝒃𝒂𝒍 𝑨𝒔𝒔𝒆𝒕𝒔, 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝒂𝒏𝒅 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔) 𝒂𝒕 𝑻𝒉𝒆 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂 𝑪𝒐𝒎𝒑𝒂𝒏𝒚.
He added that the initiative is meant to capture the excitement, passion, and anticipation that football generates across nations.
Global Celebration Ahead of World Cup 2026
As part of the worldwide tour, the FIFA World Cup Trophy will travel across 30 FIFA member nations, visiting 75 locations over roughly 150 days. The 2026 edition of the tournament will be the biggest ever, jointly hosted by the United States, Mexico, and Canada, with a record number of teams and matches.
FIFA’s Chief Business Officer Romy Gai highlighted the significance of the tour, noting that it also marks 20 years of the FIFA World Cup Trophy Tour by Coca-Cola.
“𝑻𝒉𝒆 𝑾𝒐𝒓𝒍𝒅 𝑪𝒖𝒑 𝒕𝒓𝒐𝒑𝒉𝒚 𝒊𝒔 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒊𝒄𝒐𝒏𝒊𝒄 𝒑𝒓𝒊𝒛𝒆 𝒊𝒏 𝒔𝒑𝒐𝒓𝒕, 𝒂𝒏𝒅 𝑪𝒐𝒄𝒂-𝑪𝒐𝒍𝒂’𝒔 𝒍𝒐𝒏𝒈 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑 𝒘𝒊𝒕𝒉 𝑭𝑰𝑭𝑨 𝒉𝒂𝒔 𝒉𝒆𝒍𝒑𝒆𝒅 𝒃𝒓𝒊𝒏𝒈 𝒕𝒉𝒊𝒔 𝒆𝒙𝒄𝒊𝒕𝒆𝒎𝒆𝒏𝒕 𝒕𝒐 𝒇𝒂𝒏𝒔 𝒘𝒐𝒓𝒍𝒅𝒘𝒊𝒅𝒆,” 𝒉𝒆 𝒔𝒂𝒊𝒅.
Over the past two decades, the trophy has already visited 182 of FIFA’s 211 member countries, underlining the global reach of the tour.
Fan Engagement and Sustainability Initiatives
To enhance fan participation in Bangladesh, Coca-Cola has launched the interactive ‘Under the Cap’ campaign. Fans can buy a 1-liter promotional Coca-Cola bottle, scan the QR code, submit the unique code under the cap, and answer a World Cup-themed quiz. Winners will receive tickets to view the trophy and take photos with it. The campaign runs from November 15, 2025, to January 8, 2026.
The tour also promotes sustainability, with eco-friendly initiatives such as packaging collection and recycling activities being implemented in each host country.
Coca-Cola has been associated with FIFA since 1976 and has served as an official FIFA World Cup sponsor since 1978, holding exclusive rights to organize the Trophy Tour, which brings one of sport’s greatest symbols closer to fans around the world.
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