The FIFA TikTok partnership is set to transform how fans experience the 2026 World Cup, which will kick off on June 19 across 16 cities in the United States, Canada, and Mexico. With 48 teams competing, social media activity is expected to hit record levels—led by TikTok’s central role.
FIFA has officially named TikTok its first-ever “preferred video platform” for the World Cup, making it a key digital partner for the global tournament.
“𝑻𝒊𝒌𝑻𝒐𝒌 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒂𝒕 𝒕𝒉𝒆 𝒉𝒆𝒂𝒓𝒕 𝒐𝒇 𝒉𝒐𝒘 𝒇𝒂𝒏𝒔 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝒕𝒉𝒆 𝑾𝒐𝒓𝒍𝒅 𝑪𝒖𝒑,” 𝑭𝑰𝑭𝑨 𝒔𝒂𝒊𝒅 𝒘𝒉𝒊𝒍𝒆 𝒄𝒐𝒏𝒇𝒊𝒓𝒎𝒊𝒏𝒈 𝒕𝒉𝒆 𝒍𝒂𝒏𝒅𝒎𝒂𝒓𝒌 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏.
FIFA TikTok Partnership Unlocks Exclusive Creator Access
As part of the FIFA partnership, content creators will receive unprecedented opportunities. FIFA confirmed that World Cup broadcast rights holders can livestream parts of the tournament’s 104 matches through a dedicated TikTok hub.
Creators will also be allowed to reuse and remix official FIFA archive footage, opening the door to fresh storytelling formats.
𝑭𝑰𝑭𝑨 𝒏𝒐𝒕𝒆𝒅 𝒕𝒉𝒂𝒕 “𝒂 𝒍𝒂𝒓𝒈𝒆 𝒑𝒐𝒓𝒕𝒊𝒐𝒏 𝒐𝒇 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒄𝒓𝒆𝒂𝒕𝒐𝒓𝒔 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒂𝒃𝒍𝒆 𝒕𝒐 𝒖𝒔𝒆 𝒂𝒏𝒅 𝒓𝒆𝒄𝒓𝒆𝒂𝒕𝒆 𝒂𝒓𝒄𝒉𝒊𝒗𝒂𝒍 𝑾𝒐𝒓𝒍𝒅 𝑪𝒖𝒑 𝒇𝒐𝒐𝒕𝒂𝒈𝒆.”
Fans can also expect behind-the-scenes moments, in-game highlights, and interactive features such as custom stickers, filters, and gamification tools within the app.
Despite ongoing uncertainty over the future in the United States due to national security concerns, the app remains the most downloaded platform globally, cementing its influence ahead of football’s biggest event.
Also Read: Managerial Shake-Up Falls Flat as United Remain Winless
