Katalyst Sports – In a major move for India’s sports business scene, Katalyst Entertainment Pvt Ltd has officially launched its new sports-focused division — Katalyst Sports. This subsidiary is built with a mission to develop sustainable sports ecosystems and increase brand value through integrated marketing strategies tailored to the sports world.
Strategic Partnership with Legends League Cricket
Taking its first big leap, Katalyst Sports has partnered with Legends League Cricket, taking charge of sponsorship and revenue generation for the league’s upcoming season. This partnership marks a strategic foothold in one of India’s most rapidly expanding cricket leagues.
“This is just the beginning. Sports is the next big frontier of entertainment,” said Nitin Arora, Founder of Katalyst Entertainment Pvt Ltd. “With Katalyst Sports, we are bringing our creative energy and executional expertise into the domain with purpose.”
In addition to cricket, Katalyst has also secured sponsorship deals for four franchises in the Pro Kabaddi League, expanding its presence across major sports disciplines.
Shaping the Future of Indian Sports Marketing
Backed by Katalyst Entertainment’s rich background in live experiences and branded content, Katalyst Sports is aiming to connect fans, brands, and athletes in meaningful ways. The company will focus on:
- Developing and monetizing sports IPs
- Sponsorship and brand integration
- Managing leagues and franchises
- Representing athletes and enhancing their personal brands
“We aim to be a powerhouse that drives the future of sports marketing in India,” a Katalyst spokesperson added.
With multiple partnerships in the pipeline, Katalyst Sports is set to become a central force in India’s evolving sports economy.
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